💎 FREE TEMPLATE · ARABIC + ENGLISH
Value Proposition Canvas template — free, with an example
Six blocks that force your product to line up with what the customer is actually trying to get done.
What a Value Proposition Canvas is for
The Value Proposition Canvas has two halves: what the customer is trying to do (jobs, pains, gains) and what you offer (products, pain relievers, gain creators). It is useful precisely because the halves so often fail to match — you relieve a pain nobody ranked as important, or create a gain nobody asked for.
نموذج القيمة المقترحة بينقسم لنصين: العميل بيحاول يعمل إيه (مهام، آلام، مكاسب)، وإنت بتقدم إيه (منتجات، مسكنات للألم، صانعات للمكسب). فايدته إن النصين كتير ما بيتطابقوش — بتحل مشكلة محدش حاططها في أولوياته، أو بتقدم مكسب محدش طلبه.
What goes in each part — with a Salla example
Customer Jobs
مهام العميلWhat they are trying to get done, in their words. Include the social and emotional jobs, not only the functional one.
Example — Open a store and start selling this week, without hiring a developer
Pains
الآلامWhat blocks, frustrates or scares them today. Rank them — an unranked pain list cannot guide a roadmap.
Example — Global platforms with no local payment methods and no Arabic support
Gains
المكاسبOutcomes they actively want, beyond the absence of pain.
Example — Looking as professional as a much bigger brand
Products & Services
المنتجات والخدماتWhat you actually give them. Concrete things, not adjectives.
Example — Arabic-first storefront builder with local payment and shipping built in
Pain Relievers
مسكنات الألمMap each one to a specific pain above. A reliever with no matching pain is a feature nobody asked for.
Example — Mada and Apple Pay ready on day one — no integration work
Gain Creators
صانعات المكاسبMap each one to a gain. Be honest about which are nice-to-have.
Example — Themes designed for Arabic type, so the store looks native
THE PART MOST PEOPLE GET WRONG
Relievers that match no pain
Draw a line from every pain reliever to a pain and every gain creator to a gain. The unmatched ones are the features you built because they were interesting. That list is usually where the roadmap gets its next three months back.
Fill it in, don't download it
A PDF you fill once is a file you lose. Here it stays with your startup, feeds the other tools, and appears on your public page as you finish it.
Questions founders ask
Is this different from the Business Model Canvas?
Yes — it zooms into one block of it. The Value Proposition Canvas expands 'Value Proposition' and 'Customer Segments' into enough detail to act on.
Do I need one per segment?
Yes. Two segments with the same value proposition are usually one segment described twice.
Is it free?
Yes, free forever here — no card.
SEE IT DONE FOR REAL