🧩 FREE TEMPLATE · ARABIC + ENGLISH
Business Model Canvas template — with a worked MENA example
The nine blocks, what actually belongs in each one, and a full canvas filled in for a real regional company. Free to use, in Arabic and English.
What a Business Model Canvas is for
The Business Model Canvas puts your whole business on one page: who you serve, what you promise them, how they reach you, and where the money comes from and goes. It exists so the parts can be checked against each other — most broken business models are not wrong in one block, they are inconsistent between two.
نموذج العمل التجاري بيحط شركتك كلها في صفحة واحدة: بتخدم مين، بتقدم له إيه، بيوصلك إزاي، والفلوس بتيجي منين وبتروح فين. الفايدة الحقيقية إنك تقدر تقارن الأجزاء ببعضها — أغلب النماذج الغلط مش غلط في خانة واحدة، لكن متناقضة بين خانتين.
What goes in each part — with a Careem example
Customer Segments
شرائح العملاءName the people who pay and the people who use — and say so when they are different. 'Everyone' is not a segment.
Example — Riders without cars in congested cities; Captains looking for daily income
Value Proposition
القيمة المقترحةOne sentence per segment, phrased as the outcome they get, not the feature you built.
Example — A ride you can pay for in cash, in a city where most people have no card
Channels
القنواتHow they discover, buy and get served. Separate the three if they differ.
Example — App stores, word of mouth, airport pickup deals
Customer Relationships
العلاقة بالعملاءWhat keeps them coming back, and what it costs you to maintain it.
Example — Reliability plus a call centre that answers in Arabic
Revenue Streams
مصادر الإيرادPer stream: who pays, how much, how often. If a stream has no price, it is an idea, not a stream.
Example — Commission per ride; corporate accounts billed monthly
Key Resources
الموارد الرئيسيةWhat you must own or control. If a competitor could rent it tomorrow, it is not key.
Example — Two-sided liquidity in each city; local regulatory licences
Key Activities
الأنشطة الرئيسيةThe few things the business must do well every day for the model to hold.
Example — Balancing supply and demand per city, hour by hour
Key Partners
الشركاء الرئيسيونWho does what you have chosen not to do — and what happens if they leave.
Example — Payment processors, city regulators, vehicle financiers
Cost Structure
هيكل التكاليفSplit fixed from variable, and mark which costs grow with each new customer.
Example — Captain incentives (variable), engineering (fixed), city launch teams
THE PART MOST PEOPLE GET WRONG
The two blocks that must agree
Read Customer Segments and Revenue Streams next to each other. If the people you named as customers are not the people named as paying — and you have not explained who subsidises whom — the model is not finished. This single check catches more broken canvases than any other.
Fill it in, don't download it
A PDF you fill once is a file you lose. Here it stays with your startup, feeds the other tools, and appears on your public page as you finish it.
Questions founders ask
Is the Business Model Canvas free to use?
Yes. The canvas itself is a public framework by Alexander Osterwalder, and the tool here is free with no card — it is one of StartupKit's free-forever tools.
Business Model Canvas or Lean Canvas?
Use the Business Model Canvas when you have customers or a clear market and need to check the parts fit together. Use the Lean Canvas earlier, when the problem itself is still the open question.
How long should this take?
A first pass in about 30 minutes. It is meant to be revised — the value is in the second and third pass, after a customer conversation contradicts something.
Can I fill it in Arabic?
Yes. The tool is bilingual throughout, including the exports.