🎯 FREE TEMPLATE · ARABIC + ENGLISH
Customer persona template — free, with a MENA example
Personas built from what people do and buy, not from a stock photo and an age range.
What a Target Audience & Personas is for
A persona describes one real kind of customer well enough that you could recognise them in a room, and specifically enough to decide where to find them and what to say. Demographics alone cannot do that — behaviour, pains and buying triggers can.
الـ persona بتوصف نوع واحد حقيقي من العملاء بشكل يخليك تعرفه لو قابلته، وبتحديد يكفي إنك تقرر تلاقيه فين وتقول له إيه. البيانات الديموغرافية لوحدها مش كفاية — السلوك والآلام ومحفزات الشراء هي اللي بتفرق.
What goes in each part — with a a first-time founder in Cairo example
Name and one-line identity
الاسم والهويةA label you and your team will actually use in conversation.
Example — The first-time founder — has an idea, no structure
Demographics
البيانات الديموغرافيةOnly the fields that change a decision: location, budget, company size. Skip the rest.
Example — 24–34, Cairo or Riyadh, bootstrapping, university-educated
Pains
الآلامIn their words, from a real conversation where possible.
Example — Does not know which document to write first
Goals
الأهدافWhat success looks like to them — not to you.
Example — Look credible to an accelerator without hiring a consultant
Channels
القنواتWhere they already spend attention. This is the field that becomes your acquisition plan.
Example — Instagram, LinkedIn, founder WhatsApp groups
Buying behaviour
سلوك الشراءHow they decide, what they will pay, and what stops them at checkout.
Example — Starts free, pays only when a deadline forces it, needs local currency
THE PART MOST PEOPLE GET WRONG
Three personas, one product
If your personas would all buy for the same reason through the same channel, you have one persona with three photographs. Real personas disagree — one wants speed, another wants credibility — and that disagreement is what your roadmap and your ads need.
Fill it in, don't download it
A PDF you fill once is a file you lose. Here it stays with your startup, feeds the other tools, and appears on your public page as you finish it.
Questions founders ask
How many personas should I have?
One to three at the start. A persona you cannot name a real example of is a guess.
Do I need interviews first?
Draft from what you know, then correct it after five conversations. A written wrong persona is more useful than an unwritten right one, because it can be corrected.
Is this free?
Yes — free forever, no card.
SEE IT DONE FOR REAL