Tabby

1 tool built on StartupKit

🧩 Business Model Canvas

Key Partners

• 40,000+ retail brands — from global giants to local stores
• Debt providers funding the receivables (incl. a $700M J.P. Morgan facility)
• Card networks behind Tabby Card
• Credit bureaus and data providers where they exist
• Regulators: SAMA licensing and the Saudi fintech framework

Key Activities

• Real-time underwriting of thin-file consumers
• Merchant integration and checkout conversion optimization
• Collections and repayment operations
• Capital management: funding receivables at scale
• Fraud detection across millions of transactions

Key Resources

• Proprietary repayment data on millions of thin-file consumers
• The merchant network — 40k+ checkout placements
• Debt facilities and the balance sheet to deploy them
• Regulatory licenses (SAMA) — the moat nobody sees

Value Proposition

• Shoppers: split any purchase in 4 — zero interest, zero cost if on time
• Shoppers: a payment method aligned with interest-averse values
• Merchants: higher conversion and bigger baskets, paid upfront
• Merchants: Tabby absorbs 100% of the credit risk

Customer Relationships

• The app as a shopping destination, not just a bill tracker
• Cashback and rewards driving repeat usage
• Transparent fees: flat, capped late fees — no compounding
• Arabic-first support and communication

Channels

• The checkout button on 40,000+ merchant sites
• The Tabby app and Tabby Shop
• Tabby Card for in-store spending
• Merchant co-marketing campaigns

Customer Segments

• Young Gulf consumers — debit-rich, credit-card-poor
• Online fashion, beauty, and electronics shoppers
• Offline retail via Tabby Card
• Merchants: enterprise brands to SMB stores

Cost Structure

• Cost of capital — interest on the money fronted to merchants
• Credit losses from defaults
• Payment processing and card costs
• Engineering, risk, and collections teams

Revenue Streams

• Merchant fees (~5–6% of transaction value) — the core
• Flat, capped late fees
• Tabby Card interchange
• Merchant placement and promotion in Tabby Shop