Sigma

1 tool built on StartupKit

🧩 Business Model Canvas

Key Partners

• Cloud infra: AWS Bahrain / Vercel
• Payment gateways: Paymob, HyperPay, Stripe
• Integration partners: Slack, HubSpot, Zapier
• Regional resellers + consultancies in UAE/SA/EG

Key Activities

• Product engineering + Arabic-first UX
• Self-serve onboarding + product-led growth
• Outbound SDR motion to mid-market
• Customer success + retention engineering

Key Resources

• Senior product + engineering team
• Proprietary Arabic NLP / RTL component library
• SOC 2 Type II + GDPR + DIFC compliance
• Brand authority in MENA SaaS community

Value Proposition

• Cut 10+ hours/week of busywork for MENA ops teams
• Bilingual EN/AR by default, RTL-correct everywhere
• Pay in AED/SAR/EGP, invoice in local VAT format
• Implementation in days, not months

Customer Relationships

• Self-serve 14-day trial → AE-led demo
• In-app chat + Arabic support during work hours
• Quarterly business reviews for accounts >$10k ARR
• Founder-led customer Slack community

Channels

• Self-serve signup + free trial (PLG loop)
• Outbound SDRs in Dubai + Riyadh
• Content + SEO (Arabic + English)
• Partner channel via local consultancies

Customer Segments

• SMB ops leaders, 50–500 employees, UAE/KSA/Egypt
• Pain: tool sprawl + weak Arabic UX in incumbents
• Buyer: COO/Head of Ops. Champion: team lead
• Trigger: hit 30+ employees or new market expansion

Cost Structure

• Engineering salaries (45–55% of OpEx)
• AWS + tooling (~10–15% of revenue)
• Sales + marketing (~30% of revenue at scale)
• Compliance, audit, legal

Revenue Streams

• Tiered per-seat subscription (monthly/annual)
• Enterprise tier with SLA + SSO + audit logs
• Implementation + onboarding services
• Premium add-on modules (AI, analytics)