NourCode

1 tool built on StartupKit

🧩 Business Model Canvas

Key Partners

• Logistics: Aramex, Bosta, Mylerz, Fetchr
• Payments: Paymob, Tabby, Tamara (BNPL)
• 3PL warehouses in UAE/SA/Egypt
• Brand suppliers + dropshipping partners

Key Activities

• Product sourcing + curation
• Inventory + fulfillment ops
• Performance marketing (Meta, TikTok, Google)
• Returns + customer service

Key Resources

• Inventory + warehouse lease
• Shopify Plus / custom storefront
• Performance marketing team + creative studio
• Brand + community on Instagram/TikTok

Value Proposition

• Curated [category] delivered same-day in tier-1 cities
• Cash on delivery + buy-now-pay-later supported
• Arabic-first product pages + WhatsApp checkout
• Free returns within 14 days

Customer Relationships

• Self-serve shopping + WhatsApp support
• Loyalty program with tiered discounts
• Influencer-led retention + UGC
• Email + SMS lifecycle automations

Channels

• Mobile app + responsive web storefront
• Meta/TikTok paid ads (60% of traffic)
• Influencer affiliate program
• WhatsApp commerce + Instagram shopping

Customer Segments

• Urban consumers 22–45 in Riyadh, Dubai, Cairo
• Mobile-first, instagram-discoverable
• Price-aware but trust-driven; care about authenticity
• Cohort: 60% repeat buyers within 90 days

Cost Structure

• COGS (50–65% of revenue)
• Logistics + last-mile delivery
• Paid marketing (15–25% of revenue)
• Returns, refunds, warehouse overhead

Revenue Streams

• Product sale margin (target 30–45% gross)
• Subscription box / replenishment
• Brand placement + co-marketing fees
• BNPL referral commission