MIATERRA

1 tool built on StartupKit

🧩 Business Model Canvas

Key Partners

• Freelance practitioners paid per session, not salaried
• Gyms, clinics and salons renting space by the hour or the chair
• Nutritionists, physios and adjacent specialists for referrals both ways
• Payment and wallet providers: Fawry, InstaPay, vodafone cash

Key Activities

• Recruiting and vetting practitioners — the product IS the person
• Scheduling and rescheduling around clients' real lives
• Programme design so results are repeatable rather than personality-led
• Chasing the second booking, which is where the business is won or lost

Key Resources

• The practitioner roster and their reliability
• Programme and content library that makes quality repeatable
• Booking and scheduling system
• Client results and testimonials — the only marketing that converts here

Value Proposition

• Sessions at home, online, or near the office — around a working day
• A vetted practitioner, not whoever answered the DM first
• A programme with a defined outcome, not open-ended sessions
• Reschedule up to a few hours ahead without losing the session

Customer Relationships

• One named practitioner who knows the client — the whole retention story
• WhatsApp between sessions for check-ins and adjustments
• Monthly progress review against the outcome agreed at the start
• Referral asked for at the moment a client sees a result

Channels

• Instagram and TikTok — where this category is actually discovered
• WhatsApp, where every booking conversation really happens
• Client referrals, the highest-converting channel by a distance
• Corporate wellness and building-community partnerships

Customer Segments

• Working professionals 25–40 with money and no time
• New mothers and post-injury clients wanting home visits
• People who have quit a gym membership they never used
• Corporate wellness budgets buying sessions for staff

Cost Structure

• Practitioner session fees — the dominant cost, paid per session
• Travel time and transport for home visits
• Space rental where sessions are not at home or online
• Content production and paid social

Revenue Streams

• Session packages sold in blocks of 8, 12 or 24
• Monthly subscription for a set number of sessions
• Online-only programmes at a much lower delivery cost
• Corporate wellness contracts billed per employee