Mal Map

1 tool built on StartupKit

🧩 Business Model Canvas

Key Partners

• Banks: NCB, Emirates NBD, CIB
• Regulators: SAMA, CBE, CBUAE, ADGM, DIFC
• Card networks: Visa, Mastercard, Mada
• KYC + AML: Jumio, Tahaqaq, Onfido

Key Activities

• Licensing + regulatory compliance
• Payment processing + reconciliation
• Risk + fraud management
• Merchant integration + onboarding

Key Resources

• Regulatory licenses (SAMA, CBE, CBUAE)
• Banking sponsorship partnerships
• Payment + ledger infrastructure
• Compliance + risk team

Value Proposition

• Move money in MENA in seconds, not days
• Lower fees than incumbent banks
• Sharia-compliant products where required
• Multi-currency, multi-country from day one

Customer Relationships

• 24/7 in-app support + WhatsApp
• Dedicated account managers for merchants
• Self-serve dashboards + APIs
• Compliance education + onboarding programs

Channels

• Mobile app for consumer side
• B2B sales team for merchants
• Bank partnership co-branding
• API-first developer channel

Customer Segments

• Underbanked consumers in KSA, UAE, Egypt
• SMB merchants needing local payment acceptance
• Cross-border workers + remittance senders
• Digital-native millennials + Gen Z

Cost Structure

• Compliance, legal, regulatory capital
• Banking partnership fees
• Fraud + risk operations
• Engineering + infrastructure

Revenue Streams

• Transaction fees (1.5–3% per transaction)
• Subscription tiers for merchants
• FX margin on cross-border payments
• Interest income on float