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Jahez

Saudi-first food delivery that reached profitability — then a ~$2.4B Nomu IPO.

Jahez focused only on Saudi Arabia, matching local restaurant taste and Saudization requirements better than regional players. First tech IPO on Tadawul's Nomu (2022) at ~$2.4B — and profitably run, a rarity in delivery. Example profile — reconstructed from public sources to show founders what a completed StartupKit showcase page looks like. Jahez is not a StartupKit customer.

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🧩 Business Model Canvas

Key Partners

  • Tens of thousands of Saudi restaurant partners
  • Delivery contractors coordinated through its Logi logistics arm
  • Saudi banks and payment providers (mada-first)
  • Regulators riding the Vision 2030 digitization wave
  • Acquired brands and platforms (The Chefz for the premium segment)

Key Activities

  • Order dispatch tuned to Saudi cities and eating hours
  • Restaurant acquisition and success management
  • Building the vertical stack: Logi (logistics), Sol (cloud kitchens)
  • Ramadan-scale surge operations
  • Post-IPO: disciplined adjacency expansion

Key Resources

  • Dense Saudi delivery network and demand data
  • A Tadawul listing — local capital and credibility
  • The Jahez brand as the Saudi-first choice
  • The vertical stack: kitchens, logistics, premium brand

Value Proposition

  • Customers: delivery built around Saudi tastes and rhythms
  • Customers: the homegrown app — Saudi money staying Saudi
  • Restaurants: a partner focused on their market, not distracted by ten
  • Riders: structured gig income in a booming sector

Customer Relationships

  • App-first self-serve ordering
  • Loyalty programs and Saudi-calendar campaigns
  • Dedicated support for restaurant partners
  • Investor relations — retail Saudi shareholders are also customers

Channels

  • The app, with near-total Saudi brand recognition
  • Restaurant co-marketing
  • Sports and event sponsorships in the Kingdom
  • The IPO itself as a national marketing event

Customer Segments

  • Saudi urban households — among the world's highest delivery frequency
  • Restaurants from local kitchens to franchises
  • Premium diners (via The Chefz)
  • B2B: cloud-kitchen tenants and logistics clients

Cost Structure

  • Courier costs per delivery
  • Restaurant acquisition and support
  • Technology and platform operations
  • Marketing concentrated in one market

Revenue Streams

  • Restaurant commissions per order
  • Delivery fees from customers
  • Advertising and promoted placement
  • B2B: cloud-kitchen and logistics revenue

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