doctoraK.com

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🧩 Business Model Canvas

Key Partners

• Licensed clinics and hospital groups supplying the appointment inventory
• Insurers and TPAs: Daman, Bupa Arabia, Tawuniya — they pay most of the bill
• Pharmacy chains for fulfilment of e-prescriptions
• Lab and imaging networks for at-home sample collection

Key Activities

• Recruiting and credentialling doctors — licence checks, not just signups
• Keeping real-time slot availability honest across clinic systems
• Clinical governance: protocols, escalation, audit trail
• Insurance eligibility checks and claim submission

Key Resources

• The credentialled doctor network and its exclusivity terms
• Integrations into clinic booking systems — slow to build, slow to copy
• Insurance eligibility and claims plumbing
• Clinical protocols signed off by a named medical director

Value Proposition

• See a licensed doctor in fifteen minutes instead of waiting three days
• Every doctor's licence verified against the health authority register
• Insurance checked before the consultation, not argued about after
• One record that follows the patient across clinics, labs and pharmacy

Customer Relationships

• Self-serve booking for the patient, account management for the clinic
• Follow-up nudges tied to the clinical protocol, not to a marketing calendar
• 24/7 Arabic and English triage line staffed by nurses
• Quarterly utilisation reviews with each insurer partner

Channels

• App stores — health searches are overwhelmingly mobile
• Insurer member portals and benefit communications
• Clinic co-marketing: QR at reception, follow-up SMS
• Search: symptom and specialty queries in Arabic and English

Customer Segments

• Working adults in Gulf cities who cannot lose half a day to a clinic queue
• Parents needing a paediatric opinion at night without an ER trip
• Chronic patients on repeat prescriptions and routine follow-up
• Clinics with idle chair time they cannot fill from walk-ins

Cost Structure

• Doctor payouts per consultation — the dominant variable cost
• Clinical governance, medical director and nurse triage staffing
• Regulatory compliance, licensing and data residency
• Engineering and clinic system integrations

Revenue Streams

• Commission on each booked in-clinic appointment
• Teleconsultation fee, split with the doctor
• SaaS subscription from clinics for the practice dashboard
• Corporate wellness contracts billed per employee per year