Anghami

1 tool built on StartupKit

🧩 Business Model Canvas

Key Partners

• Arabic labels and independent artists — catalog nobody else prioritized
• Global majors for international repertoire
• Telcos across MENA bundling subscriptions into airtime
• OSN Group — the 2024 merger partner
• Advertisers seeking Arabic-speaking audiences

Key Activities

• Licensing and digitizing Arabic music catalogs
• Freemium conversion in low-ARPU markets
• Local content production: Anghami originals, live sessions
• Ad sales against Arabic listening time
• Post-2024: integrating streaming with OSN+ video

Key Resources

• The Arabic catalog and its licensing web
• A decade of Arabic listening data
• Regional brand recognition as 'the Arab Spotify'
• NASDAQ listing — capital and credibility, briefly

Value Proposition

• The deepest Arabic music catalog anywhere
• Local playlists, charts, and culture — not translated, native
• Pay via telco credit — no card needed
• Free tier with ads; premium without

Customer Relationships

• Freemium self-serve with telco billing
• Artist relationships and exclusive local releases
• Playlists and locally tuned recommendations
• Post-merger: bundled music + video subscriptions

Channels

• App stores and organic reach as the category pioneer
• Telco bundles as the distribution weapon
• Artist releases and social moments
• Post-2024: OSN+ cross-selling

Customer Segments

• Arabic-first listeners across MENA and the diaspora
• Bilingual Gulf youth — the contested, highest-ARPU segment
• Telco-billed prepaid users the card economy misses
• Advertisers targeting Arabic audiences

Cost Structure

• Royalties and licensing — the streaming ceiling, again
• Content and original production
• Tech infrastructure across a fragmented region
• Public-company overhead post-2022

Revenue Streams

• Premium subscriptions — often telco-billed
• Advertising on the free tier
• Artist services and promotions
• Post-merger: bundled OSN+ music-and-video subscriptions